Brief
Star Wars: Galactic Starcruiser is an immersive multi-day experience where guests spend 3 days (and 2 nights) in a purpose built facility designed to simulate a voyage aboard a Star Wars spaceship (the “Halcyon”). At the heart of the conceptual philosophy is the notion that Star Wars is a unique universe that has equal parts digital and analog interfaces. This experience required a visual identity that felt authentically Star Wars, but unique to the experience.

Role
By embracing the high-end nature of the experience and distinct aesthetic of the Star Wars universe, I developed an exhaustive identity that was approved by Lucasfilm and inducted into Star Wars canon.